Showing posts from April, 2009

Conquering the world of Mobile Advertisement

In the present era we have a deep presence of mobile & internet in our life. People are driven by socio-emotional need to get connected with their friends, families, information and entertainment. As per the latest research, people are using their mobile to access internet as much as they use traditional web. Apart from all this, we would have hardly noticed but mobile phones are intensely personal devices which we carry with us almost everywhere. As a result, it is hard-to-resist medium for advertisers and proves to be the most intrusive form of marketing. Mobile Services typically involve two big players: Carrier & End User. Carriers generally weigh different strategies to approach the market and look for different user segments. But we are witnessing the third player coming into picture: Advertiser. If we try understanding the entire situation, it is carrier which is interfacing both user & advertiser and they have to do the balancing act between the two. The big