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How device coverage should influence your mobile app testing strategy ?

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Brief Intro: There was a time when everything was manual, then came automation and now the device farms. I am talking in the context of Mobile app testing. When you change focus from Web to Mobile, one of the thing which ideally should get detailed attention from you is “device coverage”. Why device coverage matters: Let me quote some numbers for Android OS first to give you a rough idea. Below is a snapshot from OpenSignal. According to the report, android device fragmentation has increased 28% over last year.
When it comes to iOS the scene is relatively better. Below is the screenshot of iOS to Android comparison in terms of fragmentation. Probable solutions to device Coverage:  The good news is there are lot of vendors offering device farm and to name the prominent ones: