Nishant Verma

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In the present era we have a deep presence of mobile & internet in our life. People are driven by socio-emotional need to get connected with their friends, families, information and entertainment. As per the latest research, people are using their mobile to access internet as much as they use traditional web. Apart from all this, we would have hardly noticed but mobile phones are intensely personal devices which we carry with us almost everywhere. As a result, it is hard-to-resist medium for advertisers and proves to be the most intrusive form of marketing. Mobile Services typically involve two big players: Carrier & End User. Carriers generally weigh different strategies to approach the market and look for different user segments. But we are witnessing the third player coming into picture: Advertiser. If we try understanding the entire situation, it is carrier which is interfacing both user & advertiser and they have to do the balancing act between the two. The big...

Scheduling Google Search and getting the results on your Mobile. I was reading an article on Tech Crunch about Google and I got an idea. If it is Google it has to be Search. If I see the web site I see it perfect. There is nothing a person would want ; a simple User Interface with text box and button. But what if I don’t have access to internet tomorrow just in case if I am traveling or not at my laptop or not having access to internet in but I know that I will need it to search something. For example when I am in Mysore Road (Let's say Wonder La) and I might be looking for some information on the good restaurants around. And I saw myself imagining the Google page with a “Schedule” button which allows me scheduling the search in future (may be 2-3 days in future) and not only this but also delivering the top 10 or 15 search result onto my cell phone. This sounds cool I suppose. Now this feature will really be good and handy but I also think how many users will be like me needi...

Title may sound weird to many of you but I could not get any suitable title than this. This line is one among the many dialogues which Spartan king speaks in movie 300. I watch this movie on almost every weekend (I have this movie stored on my laptop HD). Well this blog is no where related to 300. This blog is about cloud computing. What is cloud computing? Why cloud computing will make it real big? What is cloud computing? Cloud refers to the internet and computing refers to IT related services. When computing services are available on cloud, same is referred as cloud computing. In IT layman’s word it is like availability of virtual servers for internet. In academics we learn about many concepts like Grid computing, Cluster computing etc… but let’s not confuse those concepts with cloud computing. Cloud computing is not at all grid computing or cluster computing. Why cloud computing will make it real big? Let’s discuss few reasons why cloud computing will make it real big. 1. Cu...

Today we are witnessing a flood of mobile devices and applications which are customized to be displayed on these hand held devices. So in this situation device testing is critical to your business. Let’s analyze the reason for this: •Sharp increase in the count of people accessing Internet from Mobile •Platform used to access site is less predictable when using mobile phones. Computers differ in terms of OS and browser where as the difference between mobile phones and PDAs is wide. •People have less experience using mobile to go online than computers. The next big hurdle is how we narrow down our choices for mobile phones and PDA when we have hundreds of them around us. Some of the prominent ways in which mobile devices differs are: •Screen Size (Large Vs. Small) •Screen Layout (Landscape Vs. Portrait) •Pointer or Input Devices Used (Stylus / Numeric Keypad / QWERTY Keypad) Ideally testing should be done with maximum number of devices so as to include a wide range. But t...

I was just going through some feeds in Google Reader where I saw the heading "Sweeping Changes At Live.com: It’s A Social Network!" . Finally Microsoft ventured into Social Networking. I am not a very good researcher on Internet but yes a vivid reader for sure. I have 1 question: 1.Are we seeing too much of Social Networking Site? My point on the first question, yes I think we are seeing a too much of it. To name a few market owners Facebook, LinkedIn, Friendster, hi5, MySpace, Orkut, Tagged and the list goes on… Too much right! Yeah at least I would say that. I remember I had an account in hi5 which I stopped using, probably account would have got deleted by now. Then I created an account in Orkut, was tired at some point of time and deleted that account and then again I created one as most of the friends are there :). Recently I created an account in LinkedIn found it’s good and very professional unlike Orkut. Then heard of MySpace and created there too. Now the proble...

Social networking Sites – All in one site Yesterday when I was checking my Orkut account and then my Face book account (Fortunately I am not using Myspace or Linked In), a thought came to my mind; what if a web site which allows me a single sign in to all my account (Orkut & Face book here) and launch the 2 web site side by side. This will give me the facility to have single web page and will minimize my efforts like opening a new tab, typing in my id and password etc.... If you have used blogger, then it will make sense to understand my concept. The web page should be similar to blogger where in you can re-arrange the frames (Which will contain Orkut, Facebook etc...)them as per your wish. We can have some features like if you write some scrap in one scrap book then you get by default the same scrap in other scrap book. Also the host web page may offer you something like finding friends who are there in Orkut and not in Face book or vice versa. I don’t know if technically it ...